The next big thing starts here.

Now consumer products companies, innovators, retailers, suppliers, and investment firms can use the incredibly robust NEXT Trend solution to drive disruptive innovation in the growing Health, Wellness & Natural Products marketplace.

NEXT Trend provides valuable insights that help inform:

  • New Product Development
  • Portfolio Expansion
  • Launch Strategy
  • Consumer Insights
  • Category Management
  • Investor Research

This is accomplished by analyzing the following proprietary data:

  • 44 TopTrends including top attribute trends (i.e. gluten free) filtered against each product and its ingredient, certification, and claims dimension
  • 86,000+ Products
  • 3,000+ Ingredients & Nutrients
  • 1,000+ Product Categories
  • 75 Certifications
  • 95 Marketing & Health Claims

Predictive Consumer Segmentation

New Hope Network’s predictive consumer segmentation is overlaid within the NEXT Trend solution to help brands and retailers identify and target those consumers who are most likely to be early adopters of these new natural, organic and healthy products. This segmentation will allow NEXT Trend users to more effectively target interested, passionate consumers with new products and provide them with the concepts and marketing strategies to optimize product success.